Our History

2024

2024 marked a breakthrough year with the expansion and consolidation of Filuet India into Filuet global network, marking our entry into market #18 with Herbalife. This milestone became the year’s central success, with Filuet India emerging as our fastest-growing operation.We also formed a strategic alliance with Holisol, Logicom Group, and Cura Group, expanding our market presence & service offering across Asia, North America, and Latin America.To support this expansion, we scaled our e-commerce infrastructure and invested heavily in our full-stack technology team, accelerating our digital readiness across all markets & digital products.

2023

Through a joint venture with a big Indian logistics company, we are set to roll out the ASC as a stand alone product in the Indian market. The new brand, OgmentO, will bring novel retail tech to the industries of beauty & personal care, and pharmaceuticals.

2022

We were recognized as one of the top 10 retail automation solutions providers in Europe by Retail Tech Insights. To streamline our technology assets, we formed Filuet Tech, consolidating all our IP and tech initiatives under one brand. Additionally, we inaugurated our new headquarters in the old city of Limassol, Cyprus, marking a major milestone in our growth.

2020

During the pandemic we successfully launched the second automated sales store in Hanoi, two in Indonesia, one in Cambodia and one in Georgia. We also developed and launched the ASC app in Cambodia and Latvia.

2017

We opened 9 new markets, including Cyprus, Latvia, Estonia, Lithuania, Georgia, Belarus, Kazakhstan, Armenia, Korea, Taiwan, Israel and Azerbaijan. Afterward, we launched the Latvian market and added a flagship Herbalife auto store in Seoul, South Korea.

2004

Our business cooperation with Herbalife in Eurasia turned official, and we were appointed as the exclusive logistics provider of Herbalife, supporting it in remodelling its operations in Eurasia.

1998

Despite the financial crisis in Eurasia, we managed to plant seeds of Filuet across the Baltics and Cyprus, diversifying the business by expanding the business beyond Eurasia’s borders.

1993

We made our first shipment of Herbalife products to Eurasia, providing end-to-end export-import services to a Eurasian distributor, leading us to be nominated as an authorised importer of Herbalife in Eurasia. The Herbalife logistics business opportunity and contract was a turning point, propelling us into the world of multinational and multi-million dollar businesses.

1992

Filuet’s journey began in 1992 when we were founded as a family-run import/export business specialising in international trade and logistics. Our first successful transaction was transporting a thousand tons of coffee beans from Ivory Coast to Ukraine, a promising start to what was to come.