Our History
Join us on a journey through Filuet’s evolution. From humble roots to global success, our milestones reflect a legacy of passion, resilience, and innovation.
1993
We made our first shipment of Herbalife products to Eurasia, providing end-to-end export-import services to a Eurasian distributor, leading us to be nominated as an authorised importer of Herbalife in Eurasia. The Herbalife logistics business opportunity and contract was a turning point, propelling us into the world of multinational and multi-million dollar businesses.
2004
Our business cooperation with Herbalife in Eurasia turned official, and we were appointed as the exclusive logistics provider of Herbalife, supporting it in remodelling its operations in Eurasia.
2022
We were recognized as one of the top 10 retail automation solutions providers in Europe by Retail Tech Insights. To streamline our technology assets, we formed Filuet Tech, consolidating all our IP and tech initiatives under one brand. Additionally, we inaugurated our new headquarters in the old city of Limassol, Cyprus, marking a major milestone in our growth.
2023
Through a joint venture with a big Indian logistics company, we are set to roll out the ASC as a stand alone product in the Indian market. The new brand, OgmentO, will bring novel retail tech to the industries of beauty & personal care, and pharmaceuticals.
1992
Filuet’s journey began in 1992 when we were founded as a family-run import/export business specialising in international trade and logistics. Our first successful transaction was transporting a thousand tons of coffee beans from Ivory Coast to Ukraine, a promising start to what was to come.
1998
Despite the financial crisis in Eurasia, we managed to plant seeds of Filuet across the Baltics and Cyprus, diversifying the business by expanding the business beyond Eurasia’s borders.
2017
We opened 9 new markets, including Cyprus, Latvia, Estonia, Lithuania, Georgia, Belarus, Kazakhstan, Armenia, Korea, Taiwan, Israel and Azerbaijan. Afterward, we launched the Latvian market and added a flagship Herbalife auto store in Seoul, South Korea.
2020
During the pandemic we successfully launched the second automated sales store in Hanoi, two in Indonesia, one in Cambodia and one in Georgia. We also developed and launched the ASC app in Cambodia and Latvia.
2024
2024 marked a breakthrough year with the expansion and consolidation of Filuet India into Filuet global network, marking our entry into market #18 with Herbalife. This milestone became the year’s central success, with Filuet India emerging as our fastest-growing operation.We also formed a strategic alliance with Holisol, Logicom Group, and Cura Group, expanding our market presence & service offering across Asia, North America, and Latin America.To support this expansion, we scaled our e-commerce infrastructure and invested heavily in our full-stack technology team, accelerating our digital readiness across all markets & digital products.
1992
Filuet’s journey began in 1992 when we were founded as a family-run import/export business specialising in international trade and logistics. Our first successful transaction was transporting a thousand tons of coffee beans from Ivory Coast to Ukraine, a promising start to what was to come.
1993
We made our first shipment of Herbalife products to Eurasia, providing end-to-end export-import services to a Eurasian distributor, leading us to be nominated as an authorised importer of Herbalife in Eurasia. The Herbalife logistics business opportunity and contract was a turning point, propelling us into the world of multinational and multi-million dollar businesses.
1998
Despite the financial crisis in Eurasia, we managed to plant seeds of Filuet across the Baltics and Cyprus, diversifying the business by expanding the business beyond Eurasia’s borders.
2004
Our business cooperation with Herbalife in Eurasia turned official, and we were appointed as the exclusive logistics provider of Herbalife, supporting it in remodelling its operations in Eurasia.
2017
We opened 9 new markets, including Cyprus, Latvia, Estonia, Lithuania, Georgia, Belarus, Kazakhstan, Armenia, Korea, Taiwan, Israel and Azerbaijan. Afterward, we launched the Latvian market and added a flagship Herbalife auto store in Seoul, South Korea.
2020
During the pandemic we successfully launched the second automated sales store in Hanoi, two in Indonesia, one in Cambodia and one in Georgia. We also developed and launched the ASC app in Cambodia and Latvia.
2022
We were recognized as one of the top 10 retail automation solutions providers in Europe by Retail Tech Insights. To streamline our technology assets, we formed Filuetech, consolidating all our IP and tech initiatives under one brand. Additionally, we inaugurated our new headquarters in the old city of Limassol, Cyprus, marking a major milestone in our growth."
2023
Through a joint venture with a big Indian logistics company, we are setto roll out the ASC as a stand alone product in the Indian market. The new brand, OgmentO, will bring novel retail tech to the industries of beauty & personal care, and pharmaceuticals.
2024
2024 marked a breakthrough year with the expansion and consolidation of Filuet India into Filuet global network, marking our entry into market #18 with Herbalife. This milestone became the year’s central success, with Filuet India emerging as our fastest-growing operation.We also formed a strategic alliance with Holisol, Logicom Group, and Cura Group, expanding our market presence & service offering across Asia, North America, and Latin America.To support this expansion, we scaled our e-commerce infrastructure and invested heavily in our full-stack technology team, accelerating our digital readiness across all markets & digital products.
